OUTCIDER was founded in 2011 to provide business intelligence to clients using media data. Our approach to media monitoring is borne of our consultancy background and a need to understand the ‘end game’ before starting the journey.
In 2013 we decided that, despite the impressive array of technology offered by traditional monitoring systems, we would have to develop our own to provide our clients with the smart, concise, media intelligence they were missing.
By combining the best in technology, developed by system users, with staff who are committed to spend, whatever time it takes working with our clients to get it right. We believe that media intelligence can provide a measurable and positive return on investment.
We feel we are friendly, honest and direct; but, at the same time, pragmatic; in terms of what we deliver and the time it might take to get it right. We try to use the simplest language we can, without losing the fact that we know what we are talking about, when it comes to media monitoring. We continue to learn and are always keen to introduce new ideas into our products. We endeavour to be relevant, consistent and engage with our audiences as much as possible, to help them better understand the benefits that can achieved by putting a bit of effort into media monitoring.
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