EXPLORE

in
focus

  • PROJECT

    BRAND REPUTATION

  • SERVICES

    Media Monitoring, Snapshot Reports, Media Alerts

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”

French novelist Gustave Flaubert famously said “There is no truth. There is only perception.” Variations on this quote often replace ‘truth’ with ‘reality’, but either way the point is that everybody perceives things differently, making the truth or reality subjective. It follows that brand reputation is all about creating and managing perceptions, which becomes challenging with a large crowd following you.

In media terms, the key is understanding the source and motivation behind an opinion or trend, particularly one that is likely to have an influence on your ‘crowd’ or stakeholders. In the Age of Information, one business can become an overnight success just as quickly as another can completely collapse; and all on a ‘perceived reality’.

Media metrics can help quantify and visualise a potential threat or opportunity, but without context they fail to qualify the reality and the perceptions that created it. At Outcider, we have learnt to consider both, so our clients can make informed decisions based on ‘perceived truths’.