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“We cannot solve our problems with the same thinking we used when we created them.”
Sustainability has rapidly moved from the latest trend to a fundamental requirement for any organisation planning on maintained success and longevity. When sustainability is viewed as being a matter of survival for a business, it can create massive change. But what exactly is it?
In short, for a business to be sustainable, it must look after people, planet and profit. Corporate social responsibility it not a new concept, but replacing a CSR Statement with evidence of good behaviour is. As ‘Millennials’ change purchasing criteria and buyers demand supply-chain transparency, an organisation must put action before words.
As a media agency, we not only track and monitor our clients behaviour, but proactively identify and share best practise across a broad range of industries. After all, the world is watching!