To filter large volumes of brand mentions across multiple media in order to categorise and understand consumer opinion on products and services.
Set up multiple searches based on product type in relation to brand name. Refine coverage by excluding keywords and terms. Analyse, tag and comment on relevant coverage, assigning sentiment and alerting client to priority articles that may require action.
A clearer understanding of the consumers’ lack of awareness of the corporate brand in relation to the product.
A more effective process for reporting on coverage relevant to product. An effective and efficient method of measuring opinion and sentiment in response to PR activity and marketing campaigns.