To monitor competitor activity, but only report on issues that might impact on decision making or present a business opportunity.
Search for coverage based on identical keywords and terms used for monitoring client products. Create competitor dashboard to depict share of voice, alerts, threats and opportunities as an outcome of their activity and campaigns. Generate monthly competitor reports, but alert client to key issues or threats immediately.
Always aware of competitor activity, new products and initiatives, but selective with detailed reporting.
Develop instinctive understanding of what matters most when monitoring competitors and how this intelligence can be used to gain competitive advantage.