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Research

Brief

To find a way of quickly identifying information relevant to a research brief, without having to read the entire article.

Process

Understand specifically what the client is looking to find out what they plan to do with the information (clarify the end game).  Set up research project and refine search criteria to remove duplication and focus on the most compelling evidence from the most credible sources.  Automate tagging process in order to generate graphical and statistical outputs. Add context through analyst observations, then export charts, graphs, comments and links to report template.

Outcome

Deliver, timely and iterative research, ensuring information is always up to date and refined in line with changing brief.

Save significant time and cost on market research and identify existing market reports for purchase.  Twice the output for half the effort.