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Media Monitoring Tips

  • It’s just another form of research … The difference is it’s up-to-date. Oh, also cheaper!
  • Be careful with the contract you sign … you normally need to cancel three months before the end date; or it rolls over for another year.
  • Most monitoring organisations will not contact you; unless your contract is coming to an end.
  • Be open minded to doing it differently.
  • Challenge us to find what you’re looking for.
  • Work with an agency you can speak with when you need to.
  • Have a dedicated internal resource, who understands your business / your customers.
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